Somethin ‘Bout Kreay, the debut album from California’s baddest b*tch, has been confirmed for a release date of September 17th.
The news follows Kreayshawn’s new video, a frenetic frenzy of trashy DIY punk rock girl culture and new Tumblr-wave — quirky, catchy and pure pop at heart.
Revelling in the subversive view of the American mainstream (think Katy Perry’s ‘California Girls’ gone terribly wrong), Oakland California’s Kreayshawn (aka Natassia Zolot), with her the entire White Girl Mob squad — the forgiven Lil’ Debbie (Jordan Capozzi) and forgotten V-Nasty (Vanessa Reece) — are resurrecting the underground comix culture of R. Crumb, the crazy cranks of Cool World, and eye-popping Mishka fashion cues with ‘Go Hard (La La La)’, the third video/single release in advance of her debut album ‘Somethin ’bout Kreay’ (Sony Music), available just in time to disrupt the first day of school in the Fall.
The video is dense, with syrupy colours and fizzy sprite bubbles, and you literally cannot take in all the detail in one viewing. Watch it again, and you’ve had a different visual adventure.
In collaboration with LA-based design collective Syndrome — the force behind Ke$ha’s ‘Tik Tok’ video, and (for better or for worse) Eminem’s ’3 am’ — the Kreaytive concept is a smoosh of video game graphics, Looney Tunes, and Manga-like animal characters that look like they just popped out of a Miyazaki movie by mistake. The video is directed by Kreay herself.
Derivative, you say? Hell, yeah! But Kreay is more than just a mash-up in a cute skirt. A cinematographer by age 17, later attending the Berkeley Digital Film Institute, Kreay’s first love is the art form of music video, and with the popularlty of her previous ‘Gucci Gucci’ and ‘Breakfast (Syrup)’ efforts, her passion shows. interestingly, and perhaps a tribute to her earliest work, my favourite video is ‘Summertime’, filmed in faux-VHS and stoner-vision.
All aside, ‘Go Hard’ is an awesome endeavour, and for all it’s popster references its a doublecup of sugary sparkle spirit that will have us all on a codeine high with just a few sips.
‘Go Hard’ is due for release on September 9th, with the album following on September 17th.