Once you’ve made your own video game and mineral water, what comes next for the big fish of the rap world?
For 50 Cent, the answer would be headphones. Following in suit to rap-game cohort Dr Dre, 50 Cent has embarked on a venture to create his own range of headphones and earphones in conjunction with mobile network o2, called SMS by 50.

Available from £99.95, the headphones will offer rich, high quality sound, with extraordinarily handsome design. STREET by 50, the in-ear headphones, include gold-plated connectors to ensure the highest quality sound, and flat cable to prevent twisting. The high-end SYNC by 50 model meawhile, at £299.95, boasts some pretty high-end gadgetry indeed: a wireless transmitter allows up to four listeners with a 50 metre range to tune in to a single source of sound.
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But most important of all, you can meet the big 50 himself tomorrow at the O2 where he will sign your headphones! All you need to do is bring along proof of purchase, proving that you bought them through O2. You can check out the full range from the O2 shop, but obviously if you order for delivery they will not arrive in time for them to be signed. Check local stores for availability then snap up the latest Ayo Technology. Sorry. Had to.














