Juliette Hogan‘s clothes are how I wish my life was. Her models look like they’ve just drifted in from some sunlit library window seat, or boating on the river Cam. These clothes are so pared-down yet so beautifully, flawlessly cut that they’re more like dreams than clothes.
Hogan studied in Wellington, NZ and then worked for Helen Cherry. The Helen Cherry brand is well known for tailored cuts and meticulous attention to detail so it’s easy to see where Hogan’s own genius was incubated. Soon after, Hogan achieved the Karen Walker/Steinlager ‘Dare to Be’ scholarship, winning a year at Parsons School of Design in New York.
Since then her own collections have moved from girly, flippy sundresses to her current unique blend of feminine allure and tailored structure. These creations are heritage pieces that you would lovingly hand-wash and store in soft tissue paper for your daughter.
I desperately want to be the girl that can wear these dresses but it ain’t EVER gonna happen. Hogan’s signature style was once described as ‘quietly sophisticated clothes that well mannered girls want to wear’. I’m not quiet, sophisticated or well mannered…but I wish I was. Maybe if I can scrape together enough cash then I’ll be that frail and aloof girl with gently wind-tousled hair and no make up on. Maybe.
See more of Juliette Hogan’s fragile minimalism on the HOWL Women’s Fashion Pinterest board. Come dream with us.